Inspiring Lives with "Granny Elm " of Isomdiamonds Productions LLC For Fashion Gxd Magazine
Written By: Samantha Cee
This week we sat down with the rising brand Isomdiamonds productions LLC. The company is owned and operated by Joy Isom. Granny Elm is the first improv character to come off of the production company, in order to get the company off it's feet and as they had grow the company,. They welcomed more people who love improv. With the company gearing towards doing plays and improv shows in future. Also the owner of the company is who plays, Granny Elm.. Take a look at the rising stars exclusive interview below.
IG: @GrannyElm // FB: @GrannyElm
Tiktok: @GrannyElm // Youtube: Www.youtube.com/c/Isomdiamonds
Tell us a little about your brand and how you've come to this vastly successful peek in your career.
Granny Elm is a new improv character, her birthing place started from snapchat. One day my husband came to me and ask me to bring her to life, after gifting me with the production company. My husband and his friends from work thought she was hilarious, when I would do snapchat videos with her.
Granny Elm character traits, she's a bipolar/schizophrenia character and she's a mixture of everyone woman that has played a major role in my life. Her character also emphasizes on life issues with telling stories from my life with a twist.
With her different unique drag looks, she loves being a fashion and her favorite words are I'm a fashion and Magnolia pretty. She's a unique one of a kind improv character. Granny Elm is trending with 4,000 plus viewers on Facebook, along with a following that's growing weekly.
Who are the clients/what are projects that you most enjoy working on?
In the near feature, I'm looking to expand her brand with bringing people aboard to help grow the characters, that she talks about in her improv skits. Granny Elm is an project all by herself. I love preparing Granny Elm, cause you never know what you will get with her.
How do you feel you make a difference in the world?
I love making people laugh and through Granny Elm showing people lots of love. Especially in these times we're living in now, we all need a good story with laughter attached to it.
Tell us about a time when you showed determination to continue as an entrepreneur? Last year my husband and I lost our triplets in Jan 2019 and it put me in a state of depression for a while. That was also the month we was suppose to bring Granny Elm to life.
With the best husband, son and my assistant, which is my daughter Ellanese pushing me to go forward and live my dreams, made it all worth fighting to come out of the depression I was in.
Thinking of her character and the laughter she would bring to the world, is what made me continue to move forward in bringing her to life and moving forward with Isomdiamonds productions LLC. Even when I wanted to give up, I fought my way through one of my toughest times and Granny Elm was brought to life in June of 2019.
Give me the three best qualities of your brand?
Granny Elm is the Ultimate Glamour Granny.She will be doing her own show soon called I'm a fashion.
Granny Elm is a one of a kind improv character, that's different from the rest and speaks her mind boldly.
Give me an example of when you worked irregular hours?
I love working early mornings with her, when people are mainly coming in from having fun from the night life. The night life is part of her character trait.
Being an entrepreneur is a 24/7 job, how did you get ready for that?
I worked in a Dental office for almost 14 years and ran my ex bosses business all by myself. I was his office manager and I was also able to do hiring and firing as well. He allowed me the experience and trusted me in my decision making. Dr. Grunberg also told me that he could see me being an CEO, because the way I ran his business. I took his advice and ran with it.
How did you acquire the ability to work under pressure to beat and meet deadlines as a entrepreneur? Well being an improv character there is really no deadlines. When deadlines do arrive, I would be ready to fulfill them.
What is your favorite inspirational point, place, to develop new brand development?
Through prayer and meditating on God's word. All my inspiration comes from there. God always gives me new ideas to add on to Granny Elm as my brand.
Which current public figure, are you inspired by or appreciate the most?
Rupaul is one of my favorites. I watched him over the years and saw how much of a fashion he is. I watched him from my late teen years, until now. I appreciate my husband Sean the most, he has fought his way to build his brand and it makes me appreciate him so much, to see his hard work and determination not to fail.
How do you handle stress?
By reading the word of God, it's literally my stress reliever and my husband loving hugs.
What are three qualities you feel an entrepreneur must have?
You must have a great personality.
You have to stay on top of things and always stay consistent. If you're not consistent, growth becomes stagnant.
Being an improv character, you have to be a quick thinker and sharp at all times. Especially when that is the base of your business.
Where do you see your business in 10 years?
How do you plan to get there? I see stage plays and traveling all around the world with Granny Elm doing improv shows, with every character that she talks about in her skits. I plan on getting there with hard work and dedication to the character and being the best at making others laugh. Laughter is medication to the soul. Something we all need.
It was a pleasure speaking with you and thank you for joining us.
I appreciate you all as well for giving me and amazing opportunity to bring my brand Granny Elm, through my production company Isomdiamonds productions LLC to the world. I thank you so much.
