Industry Insider: AshleyCosmeticsLA CEO Show Sits Down With An Exclusive Interview For Fashion Gxd Magazine
Written By: Samantha Cee
This week we sat down with the CEO of Ashley Cosmetics. AshleyCosmeticsLA is a cosmetics brand where it brings beautiful women and men who wear makeup. LGBT approved. We accept everyone for who they are. No judgment free zone. We are here with love , compassion , unity , inspiration and support. What makes our brand AshleyCostmeticsLA unique is our style , authenticity , and colors. We have pinks , red , shimmers , purples and clear glosses. Our glosses are filled with olive oil , almond oil and castor oil which is super nourishing for our lips. These oils lock in moisture on lips which causes them to be soft and hydrated. These glosses are super beautiful to wear , non- sticky and will keep your lips hydrated all day ! All glosses are scented with fruit flavored scents and are made with mica powder ! Totally vegan free ! Our luxury mink lashes are 22-25 mm at this moment in time. They are voluminous and are vegan mink. These pair of lashes will have you look good all day and have you feeling like your such a diva! We have a variety of pairs from cherry , butterfly ,Maddie and baddie ! They all have their unique styles and definitely can match with any thing ! Buy yours today ! To purchase any of our products you can visit my esty website “AshleysLashes store “ or you can visit my Instagram page AshleyCostmeticsLA for more information. Take a look at our exclusive interview with the rising brand.
Instagram: ashleycostmeticsla & p.assi.on_
Website: esty.com/ AshleysLashesStore
How did the idea for your business come about ?
How my business came about was when I was in college taking Business Office Administration class so I can get an idea and know how to run a business. It really motivated me to become a boss and to push me to chase my dreams. I always wanted to be my own boss because I feel like my calling is not to work a 9-5. My soul and worth is too big for that. I decided to buy 20 pairs of lashes from a vendor to start off just right. Ever since my business has just been growing ever since and I'm so in love with my brand !!
How do you find people to bring into your organization that truly care about the organization the way you do ? It's all about how you present yourself , your character , the way you know your own worth , doing something different that other brands in the market are not doing.Being my authentic self , speaking my mind ,and motivating other ladies and gentlemen to be able to push towards their dreams and become successful. I’m also really welcoming , and super loving to all my supporters to come join my community with all love , acceptance , unity and inspiration. I’m always open for more people to join my community as it expands and we take over the Cosmetic Industry.
What three pieces of advice would you give to other children who want to become entrepreneurs?
Saving money , having your supplies , determination ,consistency , discipline , motivation and a really good business plan with short term goals and long term goals If you don't invest in your business it will come crashing down. Making your own product ideas , and channeling your own energy and creativity is one of the best things you can do for your business. Also bring your ideas to life ! Don't sleep on them.
If you had the chance to start your career over again , what would you do differently?
What I would do differently is , have money ready for my business plan , have all my products together , more consistency and my marketing strategy.
What would you say are the top three skills needed to be a successful entrepreneur.
Business plan , consistency , and hard-work.
What have been some of your failures , and what have you learned from them ?
Some of my failures have been not having enough preparation and I just impulsively jumped into making a business without a logo , a business plan , a marketing strategy and enough products. I learned to be more thoughtful and think things through without taking impulsive action because impulsive action can mess things up for you.
How many hours I worked in a day usually depends on how I'm feeling I work 3-4 hours but overtime for 6 hours but I can surely go for more .It usually depends what type of things i want to get done if i want to get content done it takes me about 3 hours to finish it all like taking pictures of my lashes , glosses also making templates about my brand. Also even looking for new customers I will spend 2 hours finding some.
How my day goes is I work on content creation , I take photos of my glosses and lashes , I show other businesses support , I try to pull in more supporters and loyal customers into my community.
Being an entrepreneur is pretty hard due to family life because if I want to spend time with my family but at times I usually find myself behind work. I'm still trying to find a balance between both taking care of my business and taking care of my family. It is a pretty hard task but i will get a hold of it.
What motivates me is life . not having money, the desire of putting myself out there , my family , supporters. The way life inspires me to go after what i want in life cause you can really go get it, You just have to work hard for it. Never give up on your dreams. You want to always stay true to you no matter what your circumstances are. Always push yourself and motivate yourself and never depend on anybody. Life is a journey and start yours today!