Inspiring Lives with "Aura Rouge Beauty" CEO For Fashion Gxd Magazine
Written By :Samantha Cee
This week we at , Fashion Gxd Magazine, sat down with the CEO of Aura Rouge Beauty. Aura Rouge Beauty is an affordable luxury cosmetics brand that offers premium quality products using natural ingredients and is carefully crafted for all skin tones. They strive to provide innovative products that are easily applied for the everyday makeup consumer. Take a look at the rising brand interview below.
Facebook: https://www.facebook.com/aurarougebeauty/
Instagram: https://www.instagram.com/aurarougebeauty/
Twitter: https://twitter.com/AuraRougeBeauty (@aurarougebeauty)
Website: www.aurarougebeauty.com
Fashion Gxd Magazine : How did the idea for your business come about?
Answer: I've always wanted to be an entrepreneur and with representation of black woman entrepreneurs being limited, I was driven to start a business in cosmetics. Also, I've always loved lipsticks and I have always been known to wear unique, bold colors so I wanted to curate my own brand.
Fashion Gxd Magazine : How do you find people to bring into your organization that truly care about the organization the way you do?
Answer: I am lucky to have close family and friends that have helped from the beginning and continue to support me throughout my endeavors.
Fashion Gxd Magazine : What three pieces of advice would you give to other children who want to become entrepreneurs?
Answer: I would say do a lot of research into whatever industry you are trying to enter. Also, be consistent and persistent because success does not come fast or easy. Lastly, having a concrete target market is key for success because it helps with marketing and converting sales.
Fashion Gxd Magazine :If you had the chance to start your career over again, what would you do differently?
Answer: I would have saved more financially. This way, I would have been able to invest more into hiring professionals to create marketing materials that I ended up creating myself.
Fashion Gxd Magazine :What would you say are the top three skills needed to be a successful entrepreneur ?
Answer: Strategic Thinking, Great Communication, and Adaptability
Fashion Gxd Magazine :What have been some of your failures, and what have you learned from them?
Answer: A lot of money was wasted in the research and development phase because I did not put enough effort into researching and was in a rush to launch. I've now learned to put more time into research as this can really save a lot of money in mistakes.
Fashion Gxd Magazine : How many hours do you work a day on average?
Answer: I work on my brand throughout the day as I also have a full-time job. Overall, I'd say about 5-6 hours a day.
Fashion Gxd Magazine :Describe/outline your typical day?
Answer: My typical day consists of coming up with different content ideas and planning various promotional efforts such as future pop up events, partnerships or other kinds of advertising. I am constantly responding to emails and checking my brand's social media page throughout the day.
Fashion Gxd Magazine : How has being an entrepreneur affected your family life?
Answer: It has brought my family closer as they continue to support me.
Fashion Gxd Magazine :What motivates you?
Answer: I motivate myself to keep pushing because I see my brand evolving in so many ways. I won't stop until my brand is a household name.
Fashion Gxd Magazine: How do you generate new ideas?
Answer: I think about what would attract new customers and get creative from there. I like to consider my target market and what they would be more susceptible to.
Fashion Gxd Magazine : What sacrifices have you had to make to be a successful entrepreneur?
Answer: Time and money most of all. I can't spend as frivolously as I once did or hang out with friends as often as I did in the past because I have to invest that time and money into my business.
Fashion Gxd Magazine : Where you see yourself and your business in 10 years? 20 years?
Answer: Currently, we offer matte liquid lipsticks but I see the business expanding tremendously. In 10 years, I want to have tackled all areas of color cosmetics including highlighters, contour kits, eye shadow palettes etc and even offering natural skin care within the brand. In 20 years, I see myself opening a range of stores around the country to house and sell all of my products, employing people of color and providing opportunities to those who deserve it.
