October of 2016, Joi-Louise The Label was created . A label designed to house all of my her personal creativity, power and style. The brand commenced with a bang and has been acquiring a vast amount of success in the process . All of the prints in the collection originated  on Joi-Louise's MacBook self proclaiming herself a  "digital designer". Under her innovative label ; the movement called #TurboFeminist (TF). A vast advocate of women empowerment , Turbo Feminist is all about kicking feminine power, support and achievement in to over drive. Take a look at our exclusive interview with the rising brand that is dominating the east coast .