Fashion Insider: #DopeInRealLife Exclusive Interview With The Rising Brand
Written By: Samantha Cee
#DopeInRealLife is an online apparel store that promotes empowerment through messaging on comfortable clothing and accessories. The store offers a wide range of products including t-shirts, and hoodies, all designed with empowering and uplifting messages. Each item is carefully crafted to not only be stylish but also comfortable to wear in everyday life. DopeInRealLife aims to inspire confidence and positivity in individuals who wear their products. Customers can choose from a variety of colors and sizes to suit their style and preferences. By blending fashion with empowering messages, DopeInRealLife encourages customers to embrace their uniqueness and express themselves with pride. Here's our exclusive interview with the rising brand.
Social Media Accounts: www.instagram.com/bedopeinreallife // facebook.com/bedopeinreallife / tiktok.com/bedopeinreallife2018
Can you tell us about the journey that led you to start your own business? 2018 was the year that my life changed for the better. I had been dealing with a lot of self-doubt from previous relationships, weight gain and loss, failed friendships, etc. I remember going to church, the minister preached a sermon on self-love and he said” You are enough you are dope!” It was at that moment that I said to myself I am dope I’m dope in real life! I instantly started using the hashtag on all my posts. I went to my cousin who already had a clothing line and asked if he could make two shirts, one for me and one for my male friend. He asked, “Chelle, are you you going to sell these?” I said I don't know do you think people would buy them?” My cousin assured me they would sell and so I started off with 50 t-shirts with just the hashtag.
What sets your business apart from competitors in the industry? Our brand is a universal brand
that promotes empowerment through a message on a variety of clothing. Most brands have a specific target audience, while we deliver something relatable to all
How do you approach challenges and setbacks in your business? When I incur a challenge or setback within the business, I take a step back and see what I did wrong and what could I have done differently. Based on the outcome I develop lessons learned and create/determine the next steps.
What strategies do you use to ensure customer satisfaction and loyalty? I reach out to customers and solicit feedback regularly. Also, encourage customers to leave a review on their purchase, and for new and returning customers I offer discounts.
How do you stay current with industry trends and adapt your business accordingly? I attend trade shows and research what’s hot based on the season.
