Trenton NJ native Bella Rose is the true definition of every woman Bella Rose is a thriving entrepreneur, beauty & lifestyle philanthropist, wife, and mother. Bella developed a love for Glam, in 2008 with interest in the new trends Bella Launched the Bella Rose Passion Brand she dived head-on into the beauty industry by opening the company’s first brick and mortar, Bella Rose Boutique in 2010. Bella took that opportunity to feed her love of the latest fashion and trends. After high demand from well-based clientele about her potential for carrying makeup, she decided to launch a cosmetics company to meet their needs. Naming the line Bella Rose Passion. The lip line features all-natural products, made with special ingredients such as shea butter, which helped launch a natural revolution in the cosmetic industry. Bella Rose Passion Cosmetics has been featured on many celebrity faces and in shows, such as R&B Divas Atlanta, The Real Housewives of Atlanta, Starz Original “POWER” and various music artists.