Fashion Gxd Magazine - (Queen Beauty By Lorionna) Entrepreneur Cover
Written By: Danielle D.
Fashion Gxd Magazine, sits down with the phenomenal CEO Queen Beauty By Lorionna. She is widely known for her astonishing branding and high quality beauty products. Queen Beauty by Lorionna is a luxury cosmetics line that offers luxe cosmetics such as foundation, set powder, lip gloss, lashes, and palettes,we have so many fabulous products,right now we currently have forty hues in our Queen Faced foundation collection, we will be soon offering Luxury skin care,and hair care products, we will soon be launching a hair extension line with bundles and wigs as well. We are also a lupus supporting organization so we are developing lupus products to improve the appearance of scarring, reduce hair loss, and hemp related products that will improve the daily lives of lupus warriors. Take a look at our exclusive cover feature on the rising brand.
Social Media Accounts:
Instagram: QueenBeautybyLorionna
Facebook: Queen Beauty by Lorionna // Twitter: QBbyLorionna
Website: queenbeautybylorionna.com
FGM: Its an honor to sit down with you all . Tell us a little about your brand and how you've come to this vastly successful peek in your career.
Answer: I started my company less than a year ago. Two years prior my mother was diagnosed with an aggressive form of lupus and it began to affect her skin, causing skin pigmentation, scarring,and hair loss. Since then I have made a commitment to find products that will make all Beauties feel fabulous, beautiful and glamorous , despite any health obstacles one may be facing. Queen Beauty by Lorionna cosmetics delivers that rich dramatic look, as well as high quality cosmetics. These products give luxury vibes and results so you feel like a queen. When I created my luxury cosmetics brand, I had a vision to not only enhance the lives of my beauties but to also grow my brand into a empire. I’ve been on a mission to be noticed by the top MUA’s, as well as customers that would appreciate the quality of products,as well as my hard work and dedication I put into my brand in order to provide unique luxury cosmetics. On my short journey to success,I have committed all energy into my brand. Social media has played a major role in customer awareness and has truly been a blessing. When building a brand from the ground up customer awareness is very important in order to have prosperity in the cosmetics industry. My brand is my baby! I am in love with being able to make my customers feel beautiful and comfortable with themselves by providing not just luxury cosmetics, but also a luxe experience. My company is at the beginning stages and I am very ecstatic of how working and grinding has gotten me so far in such little time, I mean this is only my first year! I cannot wait for the years to come because I am very excited to see what the future will bring for Queen Beauty by Lorionna.
FGM: Who are the clients/what are the projects that you most enjoy working on?
Answer: Queen Beauty by Lorionna has a wide variety of customers from all over the United States that I have had the pleasure to introduce my brand to. I have enjoyed the design process for my brand, I try to think outside the box when I decide to create a product, I don't just choose any private label product and slap my name on it, I actually sample products, I use testers and enjoy feedback in order to provide my beauties with only the best. I only choose high quality products, I custom design all packaging and containers in order to stay original and unique. so I guess I would have to say I have most enjoyed creating this brand the most and introducing my brand to the world. Everything that I’ve done, I’ve done for my mom. She’s my back bone, and my reasoning of starting my brand/business. So seeing this brand grow,and doing it for my mom is what I have enjoyed the most thus far.
FGM: How do you feel you make a difference in the world?
Answer: I feel that I make a difference in the world because of how determined and motivated I am to provide a service. I am working on products that will provide a benefit to the lupus community, I make sure that all my Beauties are happy and satisfied while promoting Lupus Awareness to the world. In eleven short months I have accomplished so much because I'm just a Queen with a dream, and people have supported my vision and given me the chance to grow, and I am very grateful and blessed.
FGM: Tell us about a time when you showed determination to continue as an entrepreneur
Answer: As an entrepreneur acceptance is always a key component for success, whether the outcome is positive or negative. every project or idea could be a risk for failure, but as a entrepreneur you can't be afraid of failure you have to have the drive to dust yourself off and try again, you can't be a quitter you have to overcome the challenges and have persistence in order to achieve the desired goal, because if not, you will be crushed. There has been so many products I purchased samples of that didn't make the cut, but I just choose to keep moving forward. I knew I would find the products that would be right for my brand.
FGM: Give me the three best qualities of your brand
Answer: Three best qualities of Queen Beauty by Lorionna would be:
Distinctiveness is a strong quality my brand holds, I have been told by customers that my Queen faced foundation and set powder container is very iconic, and they have never seen such products with such an iconic look and high quality cosmetics in one package. I believe the passion that I have for my brand is another strong quality because I go above and beyond for my beauties and I am never willing to settle. I only want the best and they only expect the best.Consistency is also another strong quality, I provide my customers with the same products so they can always have the same products they fell in love with, I make excellent customer service a top priority, any questions or inquiries always answered in reasonable timing, and shipping is always same day, or next business day and that's always a quality my beauties love about my company policy.
FGM: Give me an example of when you worked irregular hours?
Answer: When I received my first shipment of products I was so excited. I needed to get the photos for the website, I also had a photoshoot the same evening for the website pictures of myself, I didn't finish the website photoshoot for myself until 2 a.m and then I started the product photos around 2:45 a.m and the next thing I knew the sun was coming up I had pulled a all nighter, but I was so happy to get the products in, and get the photos on the website there was no way I could sleep without getting them done.
FGM: Being a entrepreneur is a 24/7 job, how did you get ready for that?
Answer: When I had the vision to launch Queen Beauty by Lorionna I knew exactly what I wanted this brand to be and I knew that only hard work and dedication was the only way to get there. I also know that in order to maintain success it's a 24/7 job. I heard sleep was forbidden, and used the hours reserved for sleep to gain an edge on the competition. So I'm always working, always thinking of new concepts and creating, I love it!
FGM: How did you acquire the ability to work under pressure to beat meet deadlines as a entrepreneur ?
Answer: I acquire the ability to work under pressure to beat in order to meet deadlines as an entrepreneur. I always prepare for deadlines, I am a product of proper time management, my father has never been late or missed a day of work, my mother taught me to get in it get done and move on, I don't like like the notion of things such as deadlines lingering over my head because it stops my productivity. So I have my parents to thank for that, they did well with me lol!My brand is my life. I have put my everything into my brand, and I will continue to,by always staying focused and giving my all to my brand.
FGM: What is your favorite inspirational point, place, to develop new brand developments?
Answer: “Put God First” speech Denzel Washington did at Dillard University, It has driven me in so many ways, when I have bad days it can always give them the little push to get back up and get together. The inspiration he provided in that speech has taught me to not be afraid of failure because I will succeed. Im am always thinking of new concepts and products. It's like my mind is always searching. thinking of new products because my vision is so big.
FGM: Which current public figure, are you inspired by or appreciate the most?
Answer: Definitely Beyonce! I would like to start off by saying I am a member of the beehive, I have been a member since the age of four, my mother listened to Destiny child in the car all day everyday no other cd's it was all I new and then when Beyonce went solo my mom went crazy she had the dvd performances in the car!so I have watched her become the positive figure she is today. Beyonce does not let any obstacles stand in her way, she is a successful black woman and entrepreneur and I couldn't ask for a better instructor.
FGM: How do you handle stress ?
Answer: God would never put me through anything that I can’t handle. He is always testing me, and I am always learning. I trust God, and I handle stress by having faith and by moving forward and staying focused on growing.
FGM: What are the three qualities you feel an entrepreneur must have ?
Answer: Three qualities I feel an entrepreneur must have is creativity, passion, and social skills. Always staying creative will keep pushing forward to better yourself and keep the business fresh. Passion to run a successful business will always drive you, and satisfy every customer & make sure that they are happy and pleased with what you are selling.Social skills are most important because customer service is everything. Having good customer service makes a person want to support you, and make a purchase, the key to any business success is to have a residual customer base. No one wants to support a business that's unprofessional.
FGM: Where do you see your business in 10 years ?How do you plan to get there ?
Answer: In 10 years I see brand expansion, retail locations or distributions with major cosmetic stores. Covering all cosmetic needs for every customer and genres, and becoming a world wide recognized ambassador for Lupus.
FGM: It was a pleasure speaking with you thank you for joining us
Answer: You are welcome! and thank you for having me, and giving me this amazing opportunity.
By Pilar Scratch in Entrepreneur cover for Fashion Gxd Magazine
30 pages, published 9/10/2020
