Fashion Gxd Magazine - Melissa Baker | Print Issue Now Available
Written By: Danielle Weighnwright
Melissa Baker, also known as @Amellionmoves, is a trailblazing force in the fashion and beauty industry. She has been captivating audiences with her ingenious fashion hacks and transformative beauty tips since February 2022. Based in Austin, Texas, but frequently travels to New York to keep up with the latest trends.
Her journey to success is marked by viral videos that not only showcase her creativity but also have a positive impact on people's lives. Melissa's unique approach has caught the eye of major brands, including Disney, YSL Beauty, Loreal, Parade, Express, Universal Studios, Ralph Lauren, Google, Kiss, Lancôme, Good Molecules, Beis, Maison Margiela, Tresseme, Dove, and many others.
Melissa Baker has graced prestigious events such as the Little Mermaid World Premiere, the Launch of Creeds CARMINA, COS Williamsburg opening, Essence Fest with Disney, NYFW, and the electrifying opening of Universal Studios Nintendo World. She continues to inspire and uplift audiences through her unparalleled fashion insights and beauty expertise, making her a sought-after influencer with a global reach.
Melissa is not just a content creator; she is a trendsetter whose impact extends far beyond the screen. Her social media accounts have become a hub for millions of people who share her passion for fashion, beauty, and everything in between. Melissa Baker, aka @Amellionmoves, is a name to watch out for in the fashion and beauty industry.
What inspired you to start your journey as a beauty and fashion influencer on social media? I feel like I’ve always been creative behind closed doors, but it wasn’t until I relocated from New York to Austin that and built up the courage to share my talents on my social platforms. This change came about during a period of boredom at home while on disability after two car accidents. I desperately needed something to occupy my time.
How do you stay current with the latest trends in the beauty and fashion industry? I follow a lot of fashion and beauty pages. I’m also in a group chat that keeps me updated with what’s going on in the world of fashion and beauty.
Can you share a memorable experience or project that has helped shape your career as an influencer? Remember, I was doing a 30-day sprint, trying to find my fashion niche. On the 25th day, I had a video flop. It only got maybe 30 views in 12 hours. So I decided to go for a run. During that run, I thought about a video I had created when I first started. After my run, I went home and immediately recreated the same video. It went viral!
How do you engage with your followers and maintain a strong connection with your audience? I answer every single comment. I think it’s important to build community by talking to those who support me.
What advice would you give to someone looking to start their own journey as a beauty and fashion influencer? Just start! The sooner the better. Practice makes perfect and you’ll never know how good you are. Until you do it.
How do you balance staying true to your style while also adapting to trends in the industry? I don’t follow trends. I just do what feels good to me.
What are your favorite beauty products or fashion items that you can't live without? My YSL lip balm hands down and fashion item would have to be my Maison Margiela boots.
How do you approach collaborations with brands, and what criteria do you consider before partnering with them? My approach is to first look at the deliverables and decide if I am capable of accomplishing what it is they are requesting. The only criteria I require is, making sure I am aligned with the brand and I use whatever it is I’m promoting.
What challenges have you faced as an influencer, and how have you overcome them? Whew! The inconsistency of the algorithm. It’s annoying putting effort into something creative and it doesn’t perform well.
Where do you see the future of beauty and fashion influencing heading, and how do you plan to evolve with the industry? I think it’s only going to get bigger and better. I plan on evolving by staying true to myself.
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By Pilar Scratch in Entrepreneur cover for Fashion Gxd Magazine
32 pages, published 3/10/2024
