Rich London Beauty : Founded in 2015 by Marina Richards, a London girl gone stateside, RICH LONDON BEAUTY is all about bringing a touch of Blighty to the USA. As any Londoner will tell you, the Big Smoke has its own unique charm and style that sits somewhere between urban grit and refined chic. Passionate about city life, make-up, and looking good, we’ve based our Lip Melange brand on the typical city gal. But we know we’re not all the same, nor do we feel the same each day, which is why our range is so varied. With shades ranging from fever reds to demure nudes, whether you want to go glam ’n‘ bold or soft as an English rose, we’ve got your back.