Walter “Lucky Church” Simons is a public relations and entertainment consulting professional with almost two decades of experience. He transitioned into a publicist after being the lead singer of The JUS Evolution, where he honed his craft as a brand manager, publicist, and entertainment consultant by negotiating deals for his band. His earliest clients include Haddad Brands (Jordan Brand, NIKE, Converse, Hurley & Levi’s), the National Football League, BET, Universal Records, the Grammy’s, the National Basketball Association, and Playboy.